Make your heading text the words you think a customer will use to find your website
In other headings use other words and questions you think people will use to get to your site
Your goal is to write good content and make it easy for Google to find it
The way to do this is to structure your article well and use your headings to let Google know what the content is about.
Structure your article with headings
A good way to start is to brainstorm what problem you’re solving and how people will search to solve it:
- Best curly hair haircuts in Barcelona
- English speaking hairdresser Barcelona curly hair
- Dry, curly hair treatment salon Barcelona
Then write your article using those key phrases in your headings and some of the words in your text. Do this with variations and a natural style. Do not just try to cram phrases in multiple times, this is called ‘keyword stuffing’ and search engines see this as spammy and rank you negatively because of it.
Make your article informative and interesting, the longer people spend on your website the higher will Google rank it.
Style of writing
Short, clear sentences work best on webpages.
Paradoxically, longer articles do well too so short sentences in long articles will rank well for SEO.
Images are important
Resize your images and make sure they’re not too big, this will slow down your site and Google doesn’t like slow sites. Png files load faster than jpg and the standard computer screen resolution is 72 PPI (pixels per inch) which should be the resolution of your images.
Make sure all your images have ‘Alt Tags’, screen readers use this to describe a photo to a vision impaired person. Someone with a slow internet connection can also turn off images and they see this text where the photo should be. An example of ‘Alt Text’ is Logo for a photo of a logo, it’s not hard but it really helps.
Add internal and external links
Add links within your content to other parts of your website. If you can get reputable websites to link to yours that helps too.
Plugins
I recommend Yoast SEO, the free version is has many functionalities that will help you with your SEO goals.
